10 Top Tips on How To Boost Your Course Sales

How To Boost Your Course Sales

So you want to get the absolute best out of your course, don’t you?

You want to make sure that the time and effort you’re putting into it is actually being recognised.

Sure, you can create course content for free but what if you’re trying to make an actual living from it.

Something that you can create now and sit back for years to come and let the money roll in.

If you are just starting out or already have course content developed – it doesn’t matter

These 10 top tips should be part of your ‘hit list’ if you’re looking to boost your course sales right through the stratosphere!

1. Know Your Audience Before You Begin

This is your research phase.

Don’t just dive in and automatically think about how much money you can make from this.

Sit back, relax and grab a cup of coffee.

If you’re really looking to improve your course sales or even start off on a good foot – you need to know your audience BEFORE you begin.

This is essential!

What you’re going to be looking for is:

  • Trends
One of the best way to determine if people are searching for a particular phrase is through Google Trends.
It’s totally free and can be a seriously helpful resource!
Just have a look at the trends for people looking to learn guitar online for example:

Google Trends can represent a worldwide view of certain search phrases.

It has an axis ranging from 0 (where very few people are searching for the particular phrase) to 100 (where it’s at it’s highest amount of people searching for the search phrase)

It’s an excellent way of being able to get a very rough but fair estimation of just how many people are looking for a phrase, in this case ‘learn guitar online’.

  • General Statistics
Get an idea for your audience with more in depth detail with general statistics.
Check out Statistica. It will give you quick snippets of certain industries but you can pay for the paid version if it’s within your budget.
It offers full industry insights into a variety of subjects.
  • Check out YouTube & other social media platforms

An excellent way of being able to determine if your target audience is actually there and present, if so, what are they looking to learn?

These are all free resources that you can take advantage of to get an idea of subscribers, views, followers and shares.

You can see who your target audience is and get an general understanding of the size of the audience also.

  • Take a look at searches results on Google

A quick & easy way of seeing exactly what people are searching for. If we stay with ‘learning to play the guitar’ for example, you can see a few of the keywords people are searching for:

Improve course sales Google search results

As you can see, Google provide related search results also.

These are actual people searching for these queries every single day!

It’s a brilliant way of using this to develop out your course content.

  • Install Keywords Everywhere

This is an amazing keyword finder that allows you to see very close to actual numbers of:

  1. How many people are searching for a particular phrase
  2. Cost-Per-Click
  3. Competition 
Improve course sales with Keywords Everywhere

Brilliant for being able to develop out your SEO campaign to help target your target audience more effectively!

  • Other courses providing the same service

It doesn’t hurt to look at other courses that are teaching the same subject.

It’ll help provide a further understanding of how many people are actually willing to pay for a course to improve their own circumstances.

You’ll be able to come away from it seeing just how many students are enrolled in the course and what the student is willing to pay for such a course!

Ideal information!

Add all of these points together and your starting to create the building blocks of creating a successful online course!

2. Keep An Eye On Your Competition

So, relaying on from the last point – you want to keep a close eye on your competition!

What you’re looking for is:

  • Their Course Description

How’s their wording, their use of language. How exactly do they describe the course?

What’s the layout of it like? Is is bullet pointed or numbered?

How long is their course description?

Does it resonate with the viewer (their target audience)?

Is it something you read automatically and just think this definitely draws you in?

These are all great points that are going to help you analyse and breakdown how your competition is basically selling their successful courses.

  • Their Course Title

Does the course title jump out at you from screen?

If you where to put it in a lineup – would you pick this out from the crowd?

Once again, what type of words are they using?

Is there words in there that add motivation to their titles such as ‘Masterclass’, ‘Ultimate’, ‘Complete’, ‘Expert’, ‘Beginner’?

These are great ways of attracting the eye of the viewer to the course, choosing them over others.

  • Their use of Course Thumbnail

Look at your competition’s course thumbnail – the photo that represents their course.

What colours are they using?

Have they added a photo of them to show authenticity?

Does the photo background fully represent what the course is about?

The course thumbnail needs to be perfect!

People prefer to look at something rather than read it – it’s basically the 1st thing that makes the 1st impression.

And as you know, 1st impressions mean everything!

  • Their Calls-To-Action

At the end of the course description there needs to be a call-to-action ( a button or a link that brings the viewer onto the sales page of purchasing the course).

What is your competitions like?

Is it just a link or a button?

What colours do they use in it?

Does it jump out from the screen?

What use of wording have they used?

Big colourful buttons usually work the best here.

It tells the viewer to click here to discover more!

Choosing a colour button that is opposite to the background of it helps it pop out more making it more attractive to the eye.

  • The keywords they’re targeting for SEO

Finally, this is a great way of seeing exactly how your competition is driving traffic to their sales page.

Whether it be organically or paid for traffic, it doesn’t matter.

Have a look on Google to see where they rank for certain keywords.

You can also discover more about your competitors either through Ahrefs or Ubersuggest.

Two amazing sites for analysing your competitors target keywords.

Ahrefs for Competition Analysing
Ubersuggest for Competition Analysing

3. Discover What Makes Your Course Standout

If you’re teaching a subject that has a lot of competition with a number of successful courses already out there, then you need to decipher down your course content to see what exactly is going to help you stand out from the crowd!

So sit down, start jotting down ideas of what you’re already doing that no one else is or discover new ideas that you think potential students will just love!

This all comes back to analysing your competition, see what they are doing that is helping them generate sales.

You could possibly do the same but just amplify it!

You could offer a freemium of your course

You could offer a better user experience

Develop more in depth content for the same or even lower price than your competitors

It’s up to you!

But just try find that extra added value, even if it is the smallest that is going to help you steal sales away from your competitors!

4. Use A Platform Best Suited To You

So, there is a number of course creator platforms out there that you can use:

All great platforms but with each one coming along with a range of different features.

You want to choose the best one for you!

For example; 

Teachable, Thinkific, Kajabi and Learndash are all course creators that are completely independent from any 3rd parties.

Here you create your course content and develop your own marketing campaigns to drive traffic towards it.

Whereas Udemy is a course marketplace where you create your course through them but also have access to their own audience automatically.

No real need for any of your own marketing campaigns.

Each of these come with their own pros and cons and it’s deciding what is the best for you.

Click on the links above you can read my full reviews on each one!

5. Create An Outstanding Course Description

So, getting back to the 1st point I talked about in keeping an eye on your competitors.

You want to create a captivating, interesting and easily readable course description.

  • If it’s a beginners course you’re teaching, don’t fill it with jargon.
  • Keep it in layman’s terms but at the same time use the words of the subject that you’ll be teaching so the students understand that you know what you’re talking about!
  • Break the course description down into sections.
  • Use bullet points or numbered points to describe what they’ll be learning.

Here’s an example of a digital marketing course being sold through Udemy:

Course Description Example

In the course description you need to:

  • Show how easy it will be to learn
  • Break your lessons down into bullet points
  • Try add a snippet of a students review
  • Let them know how it will help benefit them going forward

6. Create An Introduction Video Of What Your Students Will Learn

By nature, we are all visual animals.

We prefer to watch something rather than read it.

I mean put it down to laziness or simply our ability to concentrate better with visualisation.

Whatever it is – it’s a fact!

People would rather watch an introduction video rather than reading one.

Now, it’s not to say that you shouldn’t write an introduction within your course description, by all means.

But what would really add that extra value to your course is creating an introduction video.

It doesn’t need to be anything too lengthy – keep it short, simple and to the point.

I would say no longer than 1-2 minutes.

Just enough information so that it helps your potential students make the decision to choose you over your competitors.

In the video you want to:

  • Introduce yourself
  • Give a short snippet of your background
  • Why you want to teach your subject
  • Brief overview of the course
  • What they will learn and achieve at the end of it
  • Tell them to click the link below to take the course

That’s it!

Short, sweet and simple!

7. Take Advantage Of Social Media

As you know social media is basically a necessity for business nowadays.

Did you know that there are:

2.32 billion users on Facebook as of 2018

1 billion users on Instagram as of 2018

291 million users on Pinterest as of 2019

126 million users on Twitter as of 2018

Those are some figures right there!

Social media is the place to be if you’re looking to really boost your course sales!

You can offer teasers of your course on your social media platforms and even take advantage of their paid or sponsored posts to really drive traffic through to your course site!

It’s a great way of engaging with your target audience that helps increase your reach all over the world!

8. Drip Content Through Email Marketing

If you already have an email list, you can focus your aim better on your target audience to help convert enquiries into actual sales!

As you already have access to their emails, you can easily and effectively drip content to their inboxes overtime.

Think about it. The people who left their emails where on your course site for a reason.

They have obviously wanted to learn more about the subject you’re teaching.


You literally have your ideal target audience in the palm of your hand.

It’s just a matter of improving communication and engagement now to help them along the funnel to the purchasing phase.

Dripping content through Email marketing is one of the best ways to improve course sales!

9. Offer A Free 'Snippet'

Offering a free ‘snippet’ of your course is an excellent way to really skyrocket your course sales!

The great thing about this is that it can all be done through your email list.

Offering this free ‘snippet’ is great for re-targeting.

Let your students know of any upcoming courses you’re providing and give them free access to a teaser.

Or if you have a new visitor on your site, create a pop-up or a certain landing page that provides them with this free ‘snippet’ in exchange for their email address!

If someone is interested in what your teaching, 9 times out of 10 they are going to leave their email.

Here you can follow up, engage and convert more of your email subscribers to actual sales.

10. Offer Promotions & Discounts

Last but not least, offering promotions and discounts!

These are unbelievable ways of helping the potential student make that final decision to buy.

They could be just on the fence and offering a promotion or discount just helps give them that slight nudge in the right direction.

There are many ways you can do this; either:

  • Offering a limited time only purchase
  • Free access to the 1st lesson
  • Subscribe for the year and make a saving
  • Purchase now and receive free updated content per week/month

These are only a handful of ways of offering incentives.

Do this through your email list and I’ll guarantee you’ll see better conversions into sales.


So there you have it!

10 top tips on how you can really boost your course sales!

You can take on board each point I’ve suggested or even just a few here and there.

Either way, you’ll be able to:

  • Reach your target audience better
  • Drive more traffic to your course site
  • Re-target previous visitors

All of this will lead to increased sales and ultimately improve your current income stream!


If you do have any questions, please drop me a comment and I’ll be sure to get back to you!

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